How right-wing media is like improv theater (very enlightening read)
https://theconversation.com/how-right-wing-media-is-like-improv-theater-243665
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Influencers are the performers in this real-life improv show that plays out on a stage of social media newsfeeds, podcasts, cable newsrooms and partisan online media outlets. The performers include political pundits and media personalities as well as a dynamic group of online opinion leaders who often ascend from the audience to the stage, in part by recognizing and exploiting the dynamics of digital media.
These influencers work together, performing a variety of roles based on a set of informal rules and performance conventions: sharing vague but emotionally resonant memes, just asking questions to each other, trolling a journalist, evidencing claims with data or photos sometimes taken out of context all the while engaging each others content.
Just as in improv, performers work daily to find a game from their audience, internet forums and each other. The game in improv is a concept or story with a novel element around which a performance revolves. Once a compelling game is found, performers raise the stakes, another improv concept where the plot intensifies and expands.
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Their performances, both individual and in interaction with each other, help influencers attract and curate an audience they are highly in tune with. As in improv shows, the political performers may use a technique called a callback: referencing a previous line, exchange or game that the audience is familiar with. Or performers might react to calls from an engaged audience that cheers, jeers and steers the actors as the show unfolds. The audience may also prompt an entire skit by bringing a story to the attention of influencers or politicians.
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Much more at the link.