TARGETED: How Cambridge Analytica Used Intimate Data to Exploit Gun Owners' Private Lives

[Nevilledog]

https://projects.propublica.org/gun-owners-cambridge-analytica-data-psychological-profiles-privacy/

FOR YEARS, some of America’s most iconic gun-makers turned over sensitive personal information on customers — without their knowledge or consent — to the gun industry’s main lobbying group. Political operatives then employed those details to rally firearms owners to elect pro-gun politicians running for Congress and the White House.

The strategy remained a secret for more than two decades.

In a series of stories in recent months, ProPublica revealed the inner workings of the National Shooting Sports Foundation’s project, using a trove of gun industry documents and insider interviews.

We also showed how the NSSF teamed up with the controversial political consulting firm Cambridge Analytica to turbocharge its outreach to gun owners and others in the 2016 election.

Additional internal Cambridge reports obtained by ProPublica now detail the full scope and depth of the persuasion campaign’s sophistication and intrusiveness.

The political consultancy analyzed thousands of details about the lives of people in the NSSF’s enormous database. Were they shopaholics? Did they gamble? Did women buy plus-size or petite underwear?

The alchemy had three phases.

*snip*

[PoindexterOglethorpe]

1. Yet another reason not to own a gun.