McDonald's, Starbucks, and other US chains could face anti-American pushback, Wall Street fears
As companies scramble to respond to Trump's wide-ranging reciprocal tariffs, anti-American sentiment towards US brands is emerging as another concern.
A baseline tariff of 10% went into effect on April 5, while higher reciprocal tariffs are set to begin on April 9.
For food chains, the headwind from tariffs on commodity imports is relatively small, as many ingredients are domestically grown and most imports from Canada and Mexico are exempt under the United States-Mexico-Canada Agreement (USMCA). But brands like McDonald's (MCD), Yum! Brands (YUM), Starbucks (SBUX), and Domino's (DPZ) have exposure to international markets that could hurt them as customers pull back, BTIG analyst Peter Saleh said.
"The bigger issue, in my mind, is the anti-American pushback in these countries on Western or US brands ... we'll see ... what companies say when they start reporting in the next couple of weeks, if they're starting to see that already," Saleh told Yahoo Finance.
https://finance.yahoo.com/news/mcdonalds-starbucks-and-other-us-chains-could-face-anti-american-pushback-wall-street-fears-200300110.html