California Governor Newsom Says the Democratic Brand Is 'Toxic'
Source: NY Times
Gov. Gavin Newsom of California said on Friday that the Democratic brand was “toxic” and that his party had to admit its own mistakes, delivering tough love as Democrats struggle in their fight against the Trump administration.
Mr. Newsom, once considered a liberal combatant, has embarked on a political soul search in the months since President Trump won the White House and Republicans won both houses of Congress. On Friday, he used his strongest language yet to criticize his own party during an appearance on “Real Time With Bill Maher.”
“The Democratic brand is toxic right now,” he said, pointing to a recent NBC News poll that showed Democrats with a 27 percent favorability rating, the lowest in at least a generation.
Mr. Newsom, a possible 2028 presidential candidate, blamed his fellow Democrats for his party’s woes. He criticized Democrats for being judgmental, staying in an echo chamber and resorting to “cancel culture” to ostracize people whose views they find abhorrent.
Read more: https://www.nytimes.com/2025/03/29/us/politics/newsom-democrats-toxic.html

Response to Polybius (Original post)
Post removed
Traildogbob
(10,839 posts)Has he and Fetterman been smoking. He thinks those guests of his are non toxic? They are on the Ye high.
Go ahead and wear the Red arm band with a big ass X on it. The hair product ate his brain.
NotHardly
(2,039 posts)InAbLuEsTaTe
(25,025 posts)Polybius
(19,607 posts)Overuse of the word "Nazi" cheapens the word for when we really need to use it. It was wrong enough to call Bush a Nazi 20+ years ago. Calling Gavin one is far worse.
Think. Again.
(22,330 posts)...but with the things republIcans are doing lately, we really do need to use the word NAZI.
Polybius
(19,607 posts)But Gavin isn't even close to that level. He's far from a Nazi.
LudwigPastorius
(12,016 posts)Except, when he is right next to one.
Polybius
(19,607 posts)Does Gavin know who he is? Or did a random person ask to take a pic with him?
LudwigPastorius
(12,016 posts)He was the first featured guest on the Governor’s “This Is Gavin Newsom” podcast.
Response to Polybius (Reply #12)
Post removed
Polybius
(19,607 posts)You'd think that they would have learned from the very first post in this thread.
thought crime
(44 posts)MayReasonRule
(2,831 posts)We now are at...
Those that support "the same" are the same.
That's just basic logic.
I'll save the rest of my two cents regarding Gavin for Blue Sky.
Polybius
(19,607 posts)Bush certainly lied to get support for his illegal war. I won't call them Nazis however. That's such a strong word. Regular fascist maybe.
MayReasonRule
(2,831 posts)The Bush's silence speaks volumes.
They remain members of the ongoing fascist criminal enterprise that is the GOP.
History also demonstrates that those that support the same are the same.
Happy Saturday to you and yours.
Whatever you do don't let the bastards get ya' down!
Seize your day and...
InAbLuEsTaTe
(25,025 posts)Polybius
(19,607 posts)Ford and Eisenhower too right?
Cirsium
(2,152 posts)MAGA may turn out to be worse than Nazi, when all is said and done. I don't think there is a need anymore to protect the word Nazi from being over used. I think it has lost its power because the people who lived through that era are all gone. But it still has power and meaning for us and we should be free to use it here. Out there, it means less and less to people.
Walleye
(39,205 posts)Stand up for women’s rights and the rights of minorities. Very toxic you asshole. Out there in California with all the media at his fingertips and he does this.
ificandream
(11,083 posts)He's not saying to move backward on that stuff. He's pointing out that the public ate at the Republican trough in the last election. He wants Democrats and the public to have the love for their platform that elected Obama and Biden. Some of the public is soured on that right now. That needs to turn around.
InAbLuEsTaTe
(25,025 posts)UpInArms
(52,421 posts)To Guilfoyle …
What is toxic is having a good bro time with
Charlie Kirk
F you, newsome
FalloutShelter
(13,195 posts)He has chosen to surround himself with questionable people for years.
ificandream
(11,083 posts)Thank Don Jr. and probably his drugs for that.
UpInArms
(52,421 posts)She went to faux Snews before jr … she is who and what she is and always has been …
A grifting MAGAt
madville
(7,601 posts)With the wife of his most senior advisor/aide. That was when he was mayor of SF so been a minute.
Granny Blue
(55 posts)She’s an adult who makes her own decisions and infantilizing her says a whole lot more about you than her!
InAbLuEsTaTe
(25,025 posts)Bengus81
(8,466 posts)FirstLight
(14,814 posts)He's proving to be more slimy than I thought...
Traildogbob
(10,839 posts)Watch, he will have bubble lips soon.
BootinUp
(49,538 posts)You learn about the propaganda’s effectiveness.
no_hypocrisy
(50,904 posts)Since when have Bernie, AOC, Katie Porter, Adlai Stevenson, LBJ, FDR, and even Teddy Roosevelt been “toxic?
ificandream
(11,083 posts)After all, who did they vote for last November? Kamala was the perfect choice. They picked the orange idiot.
no_hypocrisy
(50,904 posts)maxsolomon
(36,156 posts)He's "Independent".
highplainsdem
(55,102 posts)InAbLuEsTaTe
(25,025 posts)ms liberty
(10,096 posts)Bengus81
(8,466 posts)to full staff to please Donald FUCKING Trump and disrespecting the HELL out of Jimmy Carter.
I can't say FUCK YOU enough Gavin. Hey...you had me SUCKERED in for quite awhile.
Scrivener7
(54,935 posts)InAbLuEsTaTe
(25,025 posts)Scrivener7
(54,935 posts)We need to understand where we are weak, but those with a voice should not be saying it. And PS, what he is talking about is NOT where we're weak.
That's where a PR firm and a dedicated, coordinated communications plan would come in real handy.
Granny Blue
(55 posts)And all that sweet sweet Leon cash!
Blue Full Moon
(1,935 posts)CountMyVote4Reality
(258 posts)It is one thing to reach out. It is another to switch and abandon.
50 Shades Of Blue
(11,094 posts)Quiet Em
(1,735 posts)Not what we need going forward. Hope he enjoys his retirement from politics.
kimbutgar
(24,646 posts)he sold himself out to the orange Hitler party.
House of Roberts
(5,947 posts)right after Schumer pisses off about half the Democrats. First all the MAGAts vote unfavorable, then the rest of the country weighs in at one level or another of 'favorability', and you have 27% that support what the majority of Democratic politicians are doing. The rest are dissatisfied and want serious pushback they aren't seeing. I never expect these favorability numbers to reflect actual support for one party or another.
Newsome wants to run for president without being branded a Hollywood liberal, and so he says crap like this. He won't get my vote in a primary and this will not be forgotten.
regnaD kciN
(26,873 posts)
(I'm reminded of my wife's comment back when President Clinton made yet another unnecessary "compromise" with Republicans that gave them what they asked for without getting anything in return, "If he 'moves to the center' one more time, he's going to fall into the Atlantic."

Solly Mack
(94,586 posts)Repercussions for being a racist or misogynist isn't being "canceled" - it's what should happen to people who are bigots/racists/misogynists.
Can't stop them from hating, but we must stop them from acting on it. Their hate doesn't give them the right to harm others.
If that attitude is toxic to anyone, well - good.
hedda_foil
(16,681 posts)You've also shown that you have no real policy beliefs (aka political soul) but we should have known that from your marriage to Biglips Gilfoyle.
Democrats aren't ever going to elect you president. Hell, you won't get past the first primaries. And switching parties (which you may or may not be currently considering) won't help you either. The Republicans you're currently sucking up to will never in a million years settle for you as Trump's successor.
The stupidity of this move boggles the mind.
InAbLuEsTaTe
(25,025 posts)Nigrum Cattus
(450 posts)He is a corporate "democrat" and will try and use the
repug theft of the 2024 election to turn the democrats
right. It will not work and he won't be the "leader".
kacekwl
(8,117 posts)bluestarone
(19,321 posts)We sure as hell don't want to lose California. That would be a nightmare for sure.
Oneironaut
(5,942 posts)It wouldn’t be real time without a week of Bill Maher agreeing with someone else that Trans people are weird, destroying this country, and need to be removed from the Democratic Party entirely.
Lifeafter70
(481 posts)Who believe the trans community enriches us.
I will continue to support and speak up.
Maher is a very small man
Zorro
(17,096 posts)There just went his opportunity to be the Democratic nominee in 2028.
Magoo48
(6,134 posts)I was convinced our California Republic had strong leadership beginning at the top. Seemingly, I was wrong.
flashman13
(1,100 posts)Bengus81
(8,466 posts)He's fucked himself over with his new Podcast and having Kirk and Bannon as his first to guests...and not even challenging them. The writing was on the wall then,this shit is the icing on the cake.
flashman13
(1,100 posts)He has destroyed any credibility he may have had with Democrats. Nice work Gavin.
ificandream
(11,083 posts)They won't, of course, because it makes good clickbait. But Newsom has been one of the strongest Democrats over the last few years in his support of the party and also a pioneer of LBGTQ rights. While appearing on Bill Maher is probably not the best place to be since Maher these days is so freaking full of himself, he's saying what should be said. Don't believe for a minute he has turned conservative. He's a staunch liberal. He wants this party to recover.
GoreWon2000
(1,347 posts)There's no better example than Campaign 2000.
ificandream
(11,083 posts)Negative stories doesn’t mean they’re bad. It’s how factual they are.
GoreWon2000
(1,347 posts)in order to help repugs. They certainly did so in 2000
ificandream
(11,083 posts)GoreWon2000
(1,347 posts)Anyone who believes in forcing women to give birth against their will is not compassionate. Anyone who believes that the federal government should control women's bodies believes in big government. The NYT let W get away with this lie for the entire campaign while they viciously attacked Al Gore for telling the truth. I highly recommend that you scroll threw the archives of the Daily Howler blog. It's the only written record that I'm aware of that documents the media's war against Al Gore. The NYT features prominently.
ificandream
(11,083 posts)It's a quote from him, not something made up. The judgment, in this case, is not really up to the Times. If Bush called himself a compassionate conservative, go after Bush, not the Times. The Times is only there to report facts. That's their job. To report facts.
And what was Gore attacked for, specifically?
As far as the Daily Howler, it's a blog, not a news source. Anyone can start a blog and say whatever they want.
Granny Blue
(55 posts)1) Advocating that Social Security contributions be put in a “Lockbox” to prevent GOP THeft
2) Wearing brown suits
3) advocating for measures to mitigate climate change
4)Serving as a journalist in the Vietnam conflict
5)Being too “smart” and not chummy to the working man
6) being raised in DC where his father was the author of the federal highway system
7)Spending summers on his grandfather’s farm in Tennessee
8) Breathing
Some of us remember! And I quit reading the NYT after that. Can you imagine how much better of we would be if he had been elected instead of Bush the Lesser? Any other questions?
ificandream
(11,083 posts)As for the rest, I don’t remember any of that.
betsuni
(27,680 posts)Mocked for wearing "earth tones" like brown that feminist
Naomi Wolf had suggested (not manly).
Global warming was a joke for a really long time. If it snowed, get ready for a snarky Al Gore joke.
Mocked for claiming to have invented the internet, which of course he never said -- jokes about that for decades, and that he and Tipper were the inspiration for "Love Story," which he never said. Liar, untrustworthy ... Hillaryied before Hillary.
Was wooden, formal, intellectual, talked slow, NERD.
Bengus81
(8,466 posts)I guess I've been TOXIC since 1972 when I voted for McGovern the first time I could vote.
GreenWave
(10,852 posts)LuvLoogie
(7,931 posts)God I hope he doesn't run for our nomination
Butterflylady
(4,331 posts)So,so sad
wryter2000
(47,781 posts)I think I'll be voting for someone else in the primary.
BlueTsunami2018
(4,263 posts)Which has been proven time and again.
I can’t really put my finger on why but people have been trained to hate Democrats. The brand is toxic even though Democrats have the policies that help more people, that protect their rights, that care about ethics as much as you can expect from politicians.
For some reason we can’t sell these basic things to people and we need to figure out why.
efhmc
(15,327 posts)Tumbulu
(6,519 posts)via am radio first, then Cable TV, now 80% of the social media that young men are exposed to is hard right hate aimed straight at Democrats and Liberals.
The hate media has won- and the Democratic Party and liberals have ignored this impact since it began.i have never understood why it was ignored, it would have been so easy in the ‘80’s to have stopped it. Even in the ‘90’s. Obama ignored it and here we are.
People need to wake up and deal with the fact that the culture war, for the time being, has been won by hate and Trump and the Tech bro’s are riding roughshod on us all.
Bengus81
(8,466 posts)Nor did Trump win by some fucking landslide like him and his MAGA morons love to claim. Yeah Trump won on LIES 24/7 that cultists believed. NOW look at them at town halls.
Hey Gavin....who's brand is now TOXIC??
wolfie001
(4,334 posts)....who's def a nazi and a homophobic racist. I was so disgusted I didn't give it a click and it certainly didn't deserve another pair of eyes to go read it. I guess he may share some of those repulsive thoughts that are in CK's brain? *Shudders*
Prairie Gates
(4,659 posts)Gross
Ray Bruns
(5,089 posts)“He should have criticized Republicans for being judgmental, staying in an echo chamber and resorting to “cancel culture” to ostracize people whose views they find abhorrent”
snot
(11,017 posts)I'm sure we all support DEI et al.; but the Dem party has for decades sorely neglected the kinds of defense of and support for workers and the poor that they used to stand for; and most people vote their pocket books above all. Too often, Dem leaders didn't even try to make the case for things like strengthening labor, a public option, etc. – or mostly only did so, it seems, when they were in the minority and safe from having to actually deliver any results.
Sooner or later, a demagogue like Trump was bound to realize that by mouthing Bernie Sanders-type concern for the 99%, he could beat the Dems at what used to be their own game.
Ritabert
(972 posts)Ask us what we think of the spineless Republican party.
GoreWon2000
(1,347 posts)Newsome is showing that he's badly out of touch with the grassroots too.
BlueKota
(4,117 posts)I think people are tired of fund raising emails like the one I got from Gillibrand saying she would do everything she could to fight tsf right after she sold out by voting for his budget.
That's not fighting Kirsten it's called capitulating. If she doesn't have the courage to do what needs to be done she needs to step aside for another New York Democrat who does to take her seat.
Too bad Newsome went to the dark cowardly side as well.
DownriverDem
(6,787 posts)I don't get this line of thought at all. Aren't folks paying attention to trump/Vance/musk? They are the ones destroying our country. The MAGAs in the House and Senate are doing their part too. The Dems and left leaning groups have filed over 100 lawsuits. The Dems are holding town halls in red states and districts so repubs can vent their anger about trump/musk. It's up to us voters to vote the bastards out for the 2026 Midterms. Blaming the Dems is totally wrong when the repubs control it all.
Irish_Dem
(66,977 posts)True Dough
(22,476 posts)And a lot of people would counter with Gavin Newsom as the better candidate. Well, that's one less obstacle for Pete now!
InAbLuEsTaTe
(25,025 posts)Paladin
(29,922 posts)I got a post removal and a warning the other day for comments I made about Newsom---and I see stronger criticism of him on this thread. That's all I'll say for now---don't want to risk getting into trouble again...
CountAllVotes
(21,588 posts)Newsom isn't doing a whole lot to help.
When I read about people with a 1500 sq. ft. home paying $800.00+ a month for their PG&E bills I have to wonder what he is doing to prevent our bills from going up 7X in the last year.
Polybius
(19,607 posts)Constructive criticism is always welcome and allowed.
PCB66
(8 posts)because he thinks that will get more support when he runs for President in 2028.
Shame on him! He should stick to his convictions. Nobody that he is trying to win with the shift to the Right will vote for him anyhow.
LudwigPastorius
(12,016 posts)...and, nobody wants that. We want a Democrat who is not afraid to be a Democrat.
SpankMe
(3,420 posts)Republicans aren't talking down to us liberals or "...ostraciz[ing] people whose views they find abhorrent..."? Conservatives aren't engaging in cancel culture? Left wing echo chamber, really? Is he aware of the right-wing echo chamber that is the fabric of all social media?
This sounds like the "when they go low, we go high" rubric, which is essentially bringing a knife to a gun fight. This is symptomatic of "no spine" and has been a failure for Democrats.
Pisces
(5,915 posts)Is amongst the youth. We do not have our finger on the pulse. We are living in our own bubble.
I think Gavin needs to do whatever it takes to win back voters to the Democratic Party. He needs to win over independents and the voters that recently left our party.
I will vote for whoever the Democrats put up as a candidate. What is going on right now is terrifying
IbogaProject
(4,181 posts)He is toast,he attended a party while enforcing a very strict lock down on commoners. Frankly the lock down of outdoor gatherings was over reach in warm California as well intentioned as it may have been.
travelingthrulife
(1,921 posts)It was a pandemic.
Phoenix61
(18,220 posts)This is even worse. IMHO, he’s lining up to be the sane Repuke.
Response to Polybius (Original post)
Name removed Message auto-removed
Exp
(213 posts)Rebl2
(15,975 posts)never vote for him.
ananda
(31,404 posts)Both he and Fetterman have really surprised me.
Wild blueberry
(7,523 posts)Look to thyself before you going spouting "toxic", pal.
cstanleytech
(27,495 posts)Polybius
(19,607 posts)It's in the news, isn't it? You'd prefer not to know what he saying? Save your anger for Gavin, not for me.
cstanleytech
(27,495 posts)Polybius
(19,607 posts)There's nothing to be confused about. It's a news story. It gets posted.
ificandream
(11,083 posts)The fact that people are so quickly criticizing him needs to be explained. I don’t agree with what he said, but his record being such a strong Democrat does not mean he is suddenly turned the tables. And I think people have to realize that. Unfortunately, some people are taking it strictly from the quotes. I don’t think that’s a good thing to do in this case. We need the correct explanation, not a quick one.
LudwigPastorius
(12,016 posts)You see, if enough Jews had just invited a Nazi over for ein Bier,...to find common ground...that whole genocide thing probably wouldn't have happened!
Fascists damn well need to be ostracized.
Polybius
(19,607 posts)I guarantee that if Aunt Jemima, Land of Lakes, Eskimo Pies, and the Cleveland Indians made it to 2022, they would survive forever.
Oneironaut
(5,942 posts)What we saw / are still seeing, imo, is the bland, sterile corporatization of everything, to the point that any form of unique expression or anything possibly deemed offensive (by corporate HR standards, but, in media and social media instead) was purged.
Color is disappearing from everything. Brand uniqueness is disappearing. Small businesses, creativity, and free expression are disappearing, in favor of a corporate-approved gray hellscape. All buildings are one of four colors, generally, or, are brutalist and look like prisons. Corporate logos are becoming mere black text against a white background, or, at least favor extreme minimalism.
I think this is a phase, or, I hope. It’s obnoxious and depressing.
tulipsandroses
(7,089 posts)Seems to me that he is more concerned about setting himself up as the next Dem presidential nominee more than being a fighter. trump is actually giving democrats a gift with his insanity.
What is necessary now and moving forward is someone to connect the dots and tap into the real fear and anger people are feeling.
How the eff can you be talking about “cancel culture” when people are being disappeared? When blatant racism is on display? When people literally are scrubbing words from Gov websites and literature to erase women and minorities?
betsuni
(27,680 posts)Sanders thinks Democrats are same as Republicans (corrupt, controlled by billionaires and oligarchs, ignore the working class) so the Democratic Party should be abandoned while Newsom thinks Democrats are too judgmental, cancel culture is bad, and since Republicans won we should try to find some common ground and not just yell at them.
Newsom isn't saying anything new and he's certainly not telling people the party is an immoral, corrupt enemy that should be abandoned.
Bread and Circuses
(656 posts)And voted for Gavin, although I never liked him.
It seems my radar was right.
He’s a cut loose and run , guy.
Guess what? He’s not going to get Dems to volunteer or donate for him after this bizarre attempt to make a name for himself.
He’s sliced his own throat,
andym
(5,925 posts)policies, at the heart of what Democrats are trying to accomplish. It's very nasty but effective politics. That's how they managed to win over so many folks who would otherwise be Democrats. They then use these wedge issues to create extreme policies of their own to counter them. DeSantis is the master of this.
Bengus81
(8,466 posts)out of the bag Newsom your free to fill your Podcasts with MAGA Mike,MTG,Tuberville and dozens of other Republican fascists.
You blew your shot faster than DeSantis................
AntiFascist
(13,176 posts)is the unwillingness to fight and to just stand back while all this is happening, hoping that the tide will turn by the time of the midterms. Trying to compromise with MAGA is not a winning strategy as Trump's base is beginning to realize that they've made a serious mistake. This is what polls are showing, and Newsom may find out the hard way as he preps for a presidential run.
Torchlight
(4,434 posts)I guess
struggle4progress
(122,256 posts)Vinca
(51,824 posts)I thought he was a real contender as a Democratic nominee even though he would have had the "do as I say, not as I do" Covid outing to deal with. Given the extremely close margin between Harris and Trump, one who ran 3 months and one who has been running since 2015, I would hardly call the Democratic Party toxic. Had RFK Jr. not instructed his loony followers to vote for Trump, Harris would be POTUS.
Bengus81
(8,466 posts)It's not going to be with Dems,so he'll run as a Republican.
Keepthesoulalive
(1,120 posts)Will be to tell us to stop being mean to Eloon because we need to win over the muskateers.
I think he’s showing us who he is. Imagine the folks he would have in his administration.
cadoman
(1,167 posts)These are not the comments you make if you want to win a Democratic primary, at least as far as the party is currently comprised.
JustAnotherGen
(34,625 posts)Feel bad for California Democrats who voted for him in good faith.
andym
(5,925 posts)Senator Chris Murphy, of Connecticut, describes how free and fair elections might end in America as soon as 2026.
By David Remnick
March 30, 2025
https://www.newyorker.com/podcast/the-new-yorker-radio-hour/senator-chris-murphy-this-is-how-democracy-dies-everybody-just-gets-scared
Highlighting from the article::
"I think we’re a pretty broken brand right now, and some of the people on the left don’t want to go through that hard rewrite of what the Democratic Party stands for.
What’s at the core of the brokenness, if we can be specific?
Well, we have become the status-quo party, and so we have reverted to defending democracy instead of explaining how we are going to break it down and reform it. We have not been a pugilistically populist party, where we name the people who have power and we build very easy-to-understand solutions about how to transfer power to people who don’t have it. And then we’re a pretty judgmental party, filled with a dozen litmus tests. We don’t let you in unless you agree with us on everything, kind of—from gender rights to reproductive rights to gun control to climate.
We’ve got to be a party that invites people in as long as they agree with us on the basic economic message, and build our party with a little bit more acceptance of people who have diverging views on social and cultural issues."
This article has far more than this critique by Sen Murphy. Take a look at the ongoing discussion here:
https://www.democraticunderground.com/100220191102