Ozzy Osbourne to Return as an AI-Powered Digital Avatar: 'This Is a Living Performance'

[highplainsdem]

Source: Billboard Canada

The news was revealed at Licensing Expo in Las Vegas on Wednesday (May 20), when Osbourne’s son, Jack Osbourne, announced the project during a discussion about the future of Ozzy’s brand that also included Ozzy’s widow, Sharon Osbourne.

“It’s kind of scary how it’s really very accurate,” said Jack at the event, according to a recap from Licensing Expo organizer License Global. “He will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it’s almost drag and drop. You could shoot a template for a commercial … literally prompt what you want Digital Ozzy to do in that commercial and you just drop it in. It’s that simple now.”

-snip-

According to Hyperreal, its Digital DNA technology will allow Ozzy’s avatar to “have conversations with fans and move, speak, and respond as Ozzy would.” The company tells Billboard the Ozzy avatar will begin appearing in Proto Luma units — essentially life-sized, interactive touchscreens — in the U.S. and U.K. beginning late summer of 2026.

“Every element of this avatar was built exclusively from authenticated, approved source material: curated, consented, and controlled by the people who love him most,” said Hyperreal CEO Remington Scott in a statement sent to Billboard. ”This is a living performance, not a rendering; and it draws from nothing that wasn’t given willingly. We have the enthusiastic participation of Ozzy’s family, and that changes everything about what this can be.”

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Read more: https://ca.billboard.com/music/rock/ozzy-osbourne-ai-powered-digital-avatar-announced-1236254316/

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This is both delusional and obscene, IMO.

And although his family is apparently just fine with this way of exploiting Ozzy after his death, there's nothing about whether Ozzy himself okayed this travesty - and you can bet that would be the first thing his family would mention IF he had.

[marble falls]

1. The only thing living is the grifters who thought this up.

[twodogsbarking]

2. Just let us rest in peace.

[ToxMarz]

3. I would think this family has enough money to still have an ounce of shame

[SergeStorms]

6. Once you've tasted wealth.....

you become totally insecure about losing it and never tasting it again. I imagine they're also trying to salt away generational wealth for grandchildren etc. That's what wealthy people do, or so I'm told.
I've never had that problem.

[Jose Garcia]

4. Better Headline: Ozzy Osbourne - Back From The Grave!

[SamuelTheThird]

5. The way Sharon (and Ozzy himself) cheated musicians that worked with him, doesn't surprise me

[msongs]

7. does it mumble incomprehensibly like the real ozzy?