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a kennedy

(32,423 posts)
Fri Sep 20, 2024, 04:42 PM Sep 2024

Rihanna is the new J'adore face........

The 36-year-old singer and entrepreneur was unveiled as the face of J’Adore Fragrance by Dior in a dazzling short film directed by Steven Klein. She replaces longtime spokeswoman Charlize Theron.

Powerful, dazzling, and inspiring, Rihanna embodies the triumphant and free-spirited femininity of J’adore through the lens of Steven Klein,” Dior’s YouTube caption reads. “J’adore and Rihanna, a new golden dream begins.”

Set to the tune of RiRi’s 2016 hit “Love on the Brain,” the minute-long visual finds the superstar gracing the halls of the Palace of Versailles in France and donning a gorgeous sparkly golden gown before seemingly walking on water in heels.

“Your dreams, make them real,” Rihanna says into the camera at the end of the short film.

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IcyPeas

(22,816 posts)
1. Watch here:
Fri Sep 20, 2024, 05:03 PM
Sep 2024

It's a beautiful fragrance. I worked with a woman who wore it. It's very expensive

.

For instance, Charlize Theron reportedly earned upwards of $5 million for her role as the face of Dior’s J'Adore perfume, showcasing the lucrative nature of such partnerships. Similarly, Brad Pitt's deal with Chanel No. 5 was estimated at $7 million, highlighting the premium brands are willing to pay for high-profile endorsements. Given Rihanna’s star power, and the precedence of other famous faces in similar positions, she’s easily making millions for the role.




IcyPeas

(22,816 posts)
3. OP mentions Palace of Versailles...
Fri Sep 20, 2024, 05:25 PM
Sep 2024

The Olympic equestrian events were held there this summer too.

CurtEastPoint

(19,250 posts)
5. I am so dense! Thank you! Didn't see it but first time I saw this ad I knew... you don't forget the Hall of Mirrors
Fri Sep 20, 2024, 07:20 PM
Sep 2024

Aristus

(68,721 posts)
4. Charlize Theron's advertisement, in which she strides toward the camera, methodically stripping everything off,
Fri Sep 20, 2024, 05:39 PM
Sep 2024

until she is implied to be au naturel, didn't make me want to buy the fragrance. But it did make me want to see the ad again.

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