As Nevada youth vote grows to a quarter of electorate, campaigns hope to improve margins
Happy hours. Movie nights. Parties.
Campaigns and political parties are leaning in on events-based strategies to court young voters — who are notorious for low turnout especially relative to seniors — as mail ballots go out and early voting is set to begin Saturday. The Harris campaign is bringing younger surrogates to bars; the Trump campaign is having influencers open at rallies.
In Nevada, more than 550,000 people younger than 35 are registered to vote, representing more than a quarter of the entire electorate, per the secretary of state’s September voter registration statistics. Voters younger than 25 make up nearly 11 percent of active registered voters.
It’s a group whose net impact can — and has — swung elections.
Campaigns of both parties have reason to believe that young voters will make up a critical part of their coalitions come November. The Harvard Institute of Politics’ national youth poll, released in September, found that Vice President Kamala Harris has a 31-point lead with voters younger than 30. But the Trump campaign believes young voters are worthy of outreach as well, and is focusing on young men and economic issues, which young voters, like the general electorate, consistently rank as their top priority.
https://thenevadaindependent.com/article/now-a-quarter-of-the-nevada-electorate-campaigns-hope-to-improve-margins-with-youth