Tonight: New National looks to attract younger viewers with depth, analysis, more anchors
Mark Gollom · Reporter · CBC News
http://www.cbc.ca/beta/news/entertainment/national-cbc-news-stories-digital-1.4383591
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When the new version of The National premieres on Monday, Canadians will see a retooled program that has changed in two significant ways — the show will feature a team of anchors presenting fewer, but longer, stories that have been beefed up with more in-depth analysis.
The changes signify a challenge CBC's flagship TV newscast and other nightly news broadcasters face — keeping and broadening their audience, particularly among younger news consumers, as they increasingly turn to new digital platforms to get their information.
"It is extremely difficult to win over new viewers within an existing platform, let alone an existing program," said Tom Rosenstiel, executive director of the Virginia-based American Press Institute.
"It is just not entirely clear whether a TV show, an evening TV show or broadcast is going to win over younger audiences, period.
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