A holiday whiskey commercial is going viral for its heartwarming message -- and surprising twist

[sheshe2]

A Spanish commercial for J&B Whiskey is bringing people to tears with its message of love and acceptance. The holiday ad, which has racked up more than 1 million YouTube views, shows a grandfather in what looks like a rural Spanish village furtively learning how to apply makeup.

He takes a tube of lipstick from his wife’s purse and sneaks into the bathroom to try it on, before wiping it off in frustration because he isn’t sure how to apply it evenly.

In another scene, he buys a palette of eye shadow from his local corner store, despite getting a judgmental look from the clerk. And in another moment, he studies the model in a perfume ad at a bus stop to learn how to apply eyeliner.

After some trial and error, the grandfather studies himself in the mirror, sporting a full face of expertly applied makeup, while a cover of “She,” a song originally released by Charles Azvenour in 1974, plays in the background.

More: https://www.today.com/news/jb-whiskey-holiday-commercial-rcna62107?cid=sm_npd_td_fb_ma&fbclid=IwAR1ZG1HeCF0j8y_zjpE_stCsZE0NWszt6Nzxj2pyHBIzDajJb10Tm2soQag

Beautiful~

Happy Holidays to all

[Easterncedar]

1. Wow. That is marvelous.

Next time I’m buying whiskey, I’d be inclined to buy J&B for sure. What a brave ad!

[sheshe2]

2. It was.

May me tear up a bit.

[tblue37]

3. I've watched this so many times, and I still get choked up.

[sheshe2]

5. This is the first time I saw it, tblue.

I had the same reaction.

[Botany]

4. 2 more

Last edited Thu Dec 22, 2022, 06:24 AM - Edit history (1)

&t=2s

[sheshe2]

7. Thank you.

Those were wonderful, Botany.

[Botany]

8. Merry Christmas my friend

I just saw the British one about 15 minutes ago. It is brilliant .... BTW @ the end was the shadow a
Christmas Elf?

[hunter]

9. Here's the long version:

[sheshe2]

10. Thank you, hunter.