SF Pride faces financial difficulties after losing 5 corporate sponsors

[Duncan Grant]

SF Pride faces financial difficulties after losing 5 corporate sponsors

SAN FRANCISCO -
SF Pride, the nonprofit that puts on the annual parade and two-day street fair, is facing financial difficulty after a handful of corporate sponsors have pulled their financial support…

They include Comcast, Anheuser-Busch, Diageo, an alcoholic beverage company that makes many popular brands, including Johnny Walker and Guinness, and La Crema, a wine company owned by Jackson Family Wines.

"I'm very concerned. Obviously, there's pressure from the federal government," Ford said all the companies that withdrew their support cited a lack of funds.

Ford suspected the Trump Administration's policy against diversity, equity and inclusion programs played a role.
She said the loss of five corporate sponsorships adds up to $300,000 out of the $1.2 million she still needs to raise.

Rainbow capitalism does not equal unconditional (or informed) support of the lgbtqi+ community. Smell the coffee. Accept the reality. Start talking to others about it.

[Think. Again.]

1. Do it anyway, let everyone know there's less money this year so creativity will have to take over for cash.