Eli Lilly ad focusing on the Scientific Method

[QED]

I saw this ad during a CNN program this morning. (Yeah, I know, but I watch Fareed Zakaria and Manu Raju, SOTU usually gets my blood pressure up so I avoid it.)

The ad went through the conventional steps we teach in science classes and showed researchers during the process. What I liked was the part about testing, and testing, and testing again then requestioning, etc. It seemed very real to me and showed research as not a smooth progression from A to B, but a constant testing and questioning process. I don't think those who haven't been associated with actual research get the reality.

Just my 2¢.

On edit: Found a link to the ad:

?si=pVsBmTl62xQqFy8D

[NNadir]

1. I have never given a heart for an ad before so this is the first time I've done so. It's a nice ad.

[QED]

2. It is! (and thank you)

I think we mislead students into thinking science is a smooth process.

[xocetaceans]

3. Nice ad. n/t