Pride celebrations struggle as corporate sponsorships dry up

[marmar]

(NPR). PITTSBURGH, Pa. — Pride celebrations across the country continue to lose out on large sponsorships as corporations, a key source of funding, shrink their affiliation with diversity causes and LGBTQ+ events.

Corporate sponsorships of celebrations in several cities, including New York City, Salt Lake City, Louisville, St. Louis, Orlando, and Pittsburgh are down from previous years, organizers said.

Jordan Braxton, co-president of the United States Association of Prides, which supports Pride celebrations nationwide, said that while some smaller Prides have seen a growth in sponsorships, a majority have seen a reduction.

She said the Trump administration's dismantling of Diversity, Equity and Inclusion initiatives, has scared corporations away from sponsoring Pride celebrations. "I think that's why some of the corporations have pulled back, because they don't want that government scrutiny," she said. ...................(more)

https://www.npr.org/2026/05/30/nx-s1-5805854/pride-parade-struggle-corporate-sponsorships