Conservative Christian media company to buy Miami's La Poderosa, Cadena Azul radio stations

[In It to Win It]

Miami Herald

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Salem Media Group, a media company that owns dozens of conservative and Christian radio stations and publications, announced on Tuesday that it has entered into an agreement to purchase Miami radio stations WWFE La Poderosa 670 AM and WRHC Cadena Azul 1550 AM.

The deal, which includes the stations’ FM affiliates, marks the latest shift in Miami’s Spanish-language talk radio landscape, with La Poderosa, a longtime voice for Cuban exiles in Miami, the latest to change hands.

Salem Media Group explained in a press release announcing the deal that it intends to continue broadcasting the stations in Spanish.

An executive was quoted in the announcement saying “leading Spanish-speaking voices of freedom” will be added to the lineup, but a La Poderosa spokesperson said that in a meeting between Salem Media Group and the station, La Poderosa representatives were told that there were no plans to add new programming or new hosts at the station.

Salem Media Group reaches over 11 million radio listeners, owning more than 100 radio stations and with more than 3,100 network affiliate stations, according to the press release. Salem’s programming includes conservative personalities such as Charlie Kirk, Brandon Tatum, Hugh Hewitt, Mike Gallagher, and others. Salem Media Group also owns news and opinion websites Townhall.com and Redstate.com.