Because this is America [View all]
https://vimeo.com/217057701
https://mobile.twitter.com/BcThisIsAmerica/status/862740718950985728
http://mobile.reuters.com/article/idUSKBN187255
Reuters
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Edition: United States
Thu May 11, 2017 | 12:01 PM EDT
It's not what you say, it's how quickly you trademark it
By Barbara Goldberg
Ideas were flying at a brainstorming session to create a slogan for North Carolina county Democrats when Catherine Cloud blurted out a phrase that made a colleague's eyes light up: "Because this is America."
The words were quickly scrawled on a notepad and the New Hanover County Democratic Party in Wilmington, North Carolina, began its scramble to own the phrase - applying just days later for a trademark with the United States Patent and Trademark Office.
From President Donald Trump's dash to own "Keep America Great" for his 2020 re-election campaign even before he took office to a rush by a foundation for the victims of the Sept. 11 attacks to claim "Let's Roll" just days after New York's Twin Towers were reduced to rubble, Americans rushing to trademark catchy phrases.
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