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The printer may have made an artwork error, I don't know the circumstances. However I worked in the printing industry for almost 40 years (retired now) and I can tell you that once the customer has signed the proof, they've bought the product. What they signed is what they get. If there's an error on the proof and they signed it anyway, the customer - not the printer - is responsible for any reprint costs or other make-good costs. The only thing the printer is responsible for is a variance from the proof (error) that was made in production after the proof was signed.
This has been borne out in lawsuits many times, so I know for sure there's a story here. We just haven't heard it yet.
Just sayin'
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