U.S. senators ask Amazon CEO if 'Amazon's Choice' deceives consumers [View all]
Source: Reuters
BUSINESS NEWS AUGUST 12, 2019 / 4:15 PM / UPDATED 3 HOURS AGO
U.S. senators ask Amazon CEO if 'Amazon's Choice' deceives consumers
Bryan Pietsch
2 MIN READ
WASHINGTON (Reuters) - Two U.S. senators asked Amazon.com Inc Chief Executive Jeff Bezos on Monday how the Amazons Choice badge on certain products is determined and whether the mark deceives consumers into purchasing products of inferior quality.
We are concerned the badge is assigned in an arbitrary manner, or worse, based on fraudulent product reviews, Democratic Senators Bob Menendez and Richard Blumenthal said in the letter to Bezos.
The Amazons Choice mark is a small badge that appears next to certain items, similar to its Best Seller mark.
Amazon sued in 2015 to block companies that were writing fake reviews and then selling them to retailers on the site looking to boost their products sales.
The senators said the lack of information on how Amazon determines which products receive the badge has led them to question whether Amazon is using it to promote its own products over competitors products, potentially disadvantaging smaller sellers on the platform.
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https://www.reuters.com/article/us-usa-amazon-com-senate/u-s-senators-ask-amazon-ceo-if-amazons-choice-deceives-consumers-idUSKCN1V21VK