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Starbucks founder Howard Schultz says company is at an 'inflection point' [View all]
Starbucks founder Howard Schultz says company is at an 'inflection point' (MSN) ...
Schultz wrote in the letter titled "The Soul of a Brand" that Starbucks is at an "inflection point." He said this crossroad shouldn't be unnerving because most companies go through it at some point.
Rather, the company should seize the moment as an opportunity to reset and reinvent itself, Schultz said. The way to do so is for the brand to return to its core values and rediscover its "soul."
"The organizations that endure — and thrive in — the disruption of today and tomorrow will be those that are not just nimble and innovative," Schultz said in the post. "But those that embrace their core purpose and reason for being."
...
Schultz wrote in the letter titled "The Soul of a Brand" that Starbucks is at an "inflection point." He said this crossroad shouldn't be unnerving because most companies go through it at some point.
Rather, the company should seize the moment as an opportunity to reset and reinvent itself, Schultz said. The way to do so is for the brand to return to its core values and rediscover its "soul."
"The organizations that endure — and thrive in — the disruption of today and tomorrow will be those that are not just nimble and innovative," Schultz said in the post. "But those that embrace their core purpose and reason for being."
...
Translation from corporate-speak to plain English: Close unionized stores.
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