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Feminists

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seabeyond

(110,159 posts)
Tue Feb 7, 2012, 08:36 AM Feb 2012

CNN's Roland Martin Under Fire From GLAAD For David Beckham Super Bowl Tweets [View all]

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CNN's Roland Martin is under fire from gay rights groups after tweeting that people should "smack the ish out" of male fans of a steamy Super Bowl commercial starring David Beckham.

Martin, who has been a longtime analyst for CNN, was actively tweeting throughout the Super Bowl. After an H&M commercial featuring Beckham clad only in his underwear aired, Martin tweeted messages making fun of men who may have liked the ad. He wrote that "real bruhs" would not purchase underwear advertised by Beckham, and that people should "smack the ish out" of a male supporter of the ad.

http://www.huffingtonpost.com/2012/02/06/roland-martin-david-beckham-glaad-super-bowl_n_1257036.html


While the soccer star's underwear ad was streaming in front of me, I couldn't help but notice that something was missing: Mr. Beckham's crotch. Seriously, a 30-second ad for men's briefs without the most important part. There's a lot of Beckham's body, including his tats and abs, but you only see the front of his briefs for a millisecond, and his hands are carefully covering that.



The trouble is, this ad is a video as opposed to a still image like the others. So maybe you don't need the whole package to make it work. Whatever the case, the camera assiduously avoids Mr. Beckham's crotch in his new Superbowl ad. Perhaps it's to decrease anxiety and envy among male viewers. Maybe it's to avoid Superbowl censors, although that would be a bit sexist given the girls in the GoDaddy ads. Or maybe it's simply to add allure.

Given that women are often the ones who buy men underwear in the traditional family, the eventual verdict may well rest with them. See for yourself: David Beckham's 2012 Superbowl Ad.

http://www.psychologytoday.com/blog/you-it/201202/david-beckhams-the-super-bowl-in-his-underwear-somethings-missing

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i would love to see how men reacted to this ad across the nation. super bowl, i found a lot less sexist ads than normal. there were a couple. fiat, godaddy (stupidest ads ever which takes it to almost nonoffensive), teleflora. i dont want no flowers from hubby if he buys teleflora, whoever they are.

but, i found the beckham ad interesting. two sons, a hubby and i watched. hubby walked out, back to kitchen to work on the food. sons were deer in headlight, though responded about the same as the sexist female ad. i was a fluster that they actually put an ad like that on tv during the super bowl. i also liked it. set a tone for me thru out to not be so pissed at ads. i have found out something interesting about me. i am not nearly as bothered objectifying women if the men are right there with the women being objectified. the men watching these ads, (old spice, viagra manly man) dont like them any better than women like it. i find a couple of the ads made sure that it was not a slap at women.

what do you think.
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