Why Marketers Fear The Female Geek

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3. Good read thanks for posting. I agree...

I completely agree with the article. And the idea that women aren't gamers by nature is patently false. Just do a little digging on YouTube to find the growing population of female lets players, or those who blog/vlog on games and the industry. I'm subscribed to a number of them currently, many of them have pretty large gaming collections and are very passionate about gaming.

This is yet another reason to love the Indy game boom we are in right now. Indy games don't have millions of dollars in advertising behind them. They don't by and large set out to hit some target demographic or sell X number of copies to recoup the millions invested. They are made for the love of he game from the outset. This is why you see so much innovation, variety and indeed artistry in he Indy gaming industry.

Things are changing. Slowly but it's occurring. And if the triple A game producers are smart they will see it. As Chan790 points out women are a HUGE untapped market.