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Italy reveals its new national airline [View all]
CNN(CNN) — They've long dominated the food and fashion worlds, this year they've dominated sports, and now they're aiming for the skies.
Italy's new national airline, ITA Airways, launched on Friday with a promise to bring pride back to its national flag carrier, after Alitalia, Italy's legacy airline, went bankrupt and ceased operations a day earlier.
Executives unveiled plans for the new network, airplanes, staffing and livery at a press conference livestreamed from Rome.
The first thing to know: everything will be centopercento italiano.
The new ITA Airways planes will be colored sky-blue, with staff wearing uniforms by top Italian designers.
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