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MineralMan

(147,853 posts)
1. That's a very interesting idea.
Thu Apr 18, 2019, 11:05 AM
Apr 2019

I'll have to go do some additional literature research. That area of the brain also plays a role in brand preferences, according to some fMRI neuroscience research. Brand loyalty and fundamentalist religious beliefs might well be related.

I have a paper somewhere in my pile on this. Since I'm currently involved in studying neuromarketing and consumer neuroscience, I have quite a pile of research papers. I'll have to look through them to see what was said about the relationship.

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