Nobody in Heaven thought of that, I guess. Well, to be fair, Hell probably does get all the best ad people and publicists. 
Even religious types must think to themselves that 2000 years is a really long time to wait for an update. I mean, 2000 years is 2/5 of all time, right? I can't go a week without installing a new flash player. You'd think a belief system for dealing with a whole universe would need to send out a tweak now and then, if only just to get us clay monkeys to stop doing some new thing Big G finds irritating or stupid.
The Jewish chicken swinging thing -- kaparot -- is a good example. After a few centuries, you'd think Hell and Heaven both would be sending messengers to say "knock it off" -- Heaven because it's wasteful and disgusting, and Hell because it's tired of being gorged with sin-filled chickens each year on Yom Kippur. Hell must smell like the exhaust vents of a KFC right about then. [shudder]
Another thing: You'd think Christians would take great umbrage at chicken swinging. After all, isn't that saying that an ordinary chicken can take sins away just like Jesus? Kaparot has basically been calling J-man a giant chicken right in Christians' faces for centuries and they've never picked up on it at all.
Oy veh.
But, I digress. 
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