2016 Postmortem
In reply to the discussion: What did OBAMA do differently in '08 from Hillary in 2016? [View all]PatsFan87
(368 posts)The message is important but so is the messenger. There's a lot of controversy around the Clintons. Some is deserved and some is undeserved. But a lot of people seemed to have Clinton fatigue and have a perception that they're "above the rules". Hillary furthered this with the whole email thing and by appointing Debbie Wasserman Schultz as an honorary member of her campaign after everything went down at the DNC. Both of these were very bad optics and the DWS one in particular was tone deaf. People on the left didn't like her and people on the right didn't like her. She didn't have much of a coalition of voters.
Also of note, Obama was a great messenger for millennials. We can not underestimate how helpful millennial support is as far as energy, grassroots organizing (registration, phonebanking, etc.) A lot of millennials voted for Hillary but weren't excited enough about her to put in the extra time and energy to phonebank, volunteer, etc. like they did for Obama.