NPR: How Trump Waged an Under the Radar Ground Game

[TwilightZone]

8. They also threw a massive amount of cash into ads in the last week or two.

And ran new ads that they hadn't run all campaign.

A lot of people don't decide until nearly the last minute. They targeted them.

I think that's partly why the polls didn't pick up the trend until it was basically too late.

I agree with the underlying assertion - we have to do whatever we can to keep up with the opposition. I think I was naive in thinking that we'd inherently have the edge there. Much of the GOP's disarray was just for show.