greatness (back to the 50's/ magic thinking) and Clinton (correctly an realistically) told them those jobs would not likely be coming back due to geopolitical and economic forces (natural gas is cheaper) etc.. The problem was they believed Trump because they wanted to believe it and someone was actually saying it and coming to their communities to offer help, rather than the same old refrain for 30 years while watching the factories close, job not coming back, just retrain, get more "liberal" education, move to where the jobs are etc..
you can't neglect the racial element that was clearly a factor in these predominantly white rural communities that swung the election to Rumpface, but the economic message of rainbows and unicorns over harsh reality was more appealing if unrealistic. Even Trumps' messages to minority communities ("what do you have to lose"
might have ironically resonated with rust belters.
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