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Occupy Underground

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Joe Shlabotnik

(5,604 posts)
Sat Nov 30, 2013, 07:08 PM Nov 2013

Culture Jamming Walmart [View all]

“Wally & Marty” were introduced by the corporate retailer in 2006 as “renegade” elves, “synonymous with holiday spirit.” The characters, however, have taken on a life of their own at the hands of protesters, who are attempting to make the two synonymous instead with the fight for better wages and conditions for Walmart employees.

The movement started last year on Twitter, when Walmart tweeted that people should ask for gift suggestions using the hashtag #WalmartElves and promised Walmart staffers would answer. The hashtag quickly spiraled out of corporate control.

In a document released on Scribd, the activists revealed a series of letters sent to Tumblr by Walmart, asserting the company’s trademark. The documents revealed just how closely Walmart is following the protests. The document listed the groups action’s in its complaint, which included replacing official store signage with similar-looking signs saying things like "$8.81 is not a living wage" and "Walmart is using its wealth and power to silence workers demanding a living wage."

In mid-November, shortly after Walmart contacted Tumblr, the protest site walmartelves.tumblr.com was suspended. An alternative parody site, Elves on Strike, now resides in its place. At the moment, the activists also have @ElvesOfWalmart and @ElvesOnStrike_, along with support from similarly minded activist groups on Twitter. Eight accounts remain suspended.
From:http://www.dailydot.com/news/free-walmart-elves-protest/


Visit ELVES ON STRIKE! And print your own subversive advertizing to substitute on Walmart store shelves!

Here's a few samples:

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[IMG][/IMG]

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[IMG][/IMG]

http://elvesonstrike.tumblr.com/walmartelvesmaterials



16 replies = new reply since forum marked as read
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Culture Jamming Walmart [View all] Joe Shlabotnik Nov 2013 OP
I like these but I'd have to Lifelong Protester Nov 2013 #1
ok, I don't know who it is-- who is it? ellenrr Dec 2013 #12
I remember him as a fictional baseball player Lifelong Protester Dec 2013 #13
glad to hear that, I was afraid ellenrr Dec 2013 #14
fictional? Joe Shlabotnik Dec 2013 #15
Give 'em heck, Joe! Lifelong Protester Dec 2013 #16
k&r for labor. n/t Laelth Nov 2013 #2
Recommend! KoKo Nov 2013 #3
Is there a link to the data behind the $420,000 welfare statement? progressoid Nov 2013 #4
Here's an article, but you'd have to visit the hyperlinks to find the original source pinboy3niner Nov 2013 #6
Thanks, I found this too... progressoid Dec 2013 #11
Some say its $900,000 per store! ErikJ Nov 2013 #7
"Wally" and "Marty." xfundy Nov 2013 #5
We need a Warty and Mally nt LiberalEsto Dec 2013 #10
elves on strike Voice for Peace Nov 2013 #8
free the walmart elves Voice for Peace Nov 2013 #9
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